Product placement

Product placement is another survival way for media industry. Recently Taiwan’s National Communications Commission would like to loosen the restriction of product placement in news report and political TV programme. I think journalism must be just and fair to balance with someone in power. If government loosen the restriction, journalist will be control by businessman and power. The public will wonder what news is true or fake, as a result people don’t believe journalism any more. On the other hand, it would be harshly hurt the journalist who insists enthusiasm on their job. NCC should integrate the useful resource to help media survival, reform all media environment. Do not let it getting worse.

Brand value

In the first day I came to my work placement, my supervisor gave me a book about brand management. She want me give her feedback after I read the book. The book describe about a lot of brand building, maintain and growth. I was wondering why PR should learn “Branding”. She told me, a brand value in the public that represent a company core value, it is related to people trust you or not. PR has the mission and responsibility to build and maintain the core value in company. Moreover the PR section must be located independently at decision-making unit. Therefore they can involve any plan and give advice equally. To prevent any strategy could be lead company fall into crisis.

If PR is just belongs to marketing or advertisement section, it always cannot clearly to give appropriate suggestion for any significant decision. When any problem happens, PR only can do is crisis management. It would be decline the brand value of company.

The death of publishing industry

Today have a group of college students coming to visit our company. In the dialogue between students and staff, they were discussing about the Internet development would be decline publishing industries. The staff answered even the read habit has been changed by technology and the Internet, but they cannot completely instead of paper. If publisher want to survive, they should have several format to present their books or magazines in order to touch different group of consumer. For instance, the membership of Business Weekly has two choices to decide, read magazine on Web or on real hardcopy. Also they have more opportunities to get in another group of audience.

Getting better or not.........?

By the technology development, we have new formats to receive information from the whole world. We don’t need to buy newspaper, but read news on ipod or laptop; we can read magazine or novel on electronic book; we can skip all advertisement and see favourite TV programme through digital TV. These overturn our view in traditional media, we have brand new scene in this generation.

However, the change is just on hardware to make message transmission as fast as possible, we need to pay lot of attention on accuracy of information and appropriate contents. Technology can make our life more convenience, but it is possible to lead us into a mess.

AVATAR

James Cameron released a hot movie which was produced by animation to present 3-D and 2-D version. This awaked public's enthusiasm in the animation industry. Unfortunately, Taiwan has been invested in the industry for a long time, even we ever did OEM of animation over 80% in whole world, but we cannot produce the awesome film as AVATAR in Taiwan. Because of AVATAR’s success, Taiwan scholars are starting review what problem is.

Although we have many schools to training technician nowadays, government still pay less attention on Creative Cultural Industries. Not only political factor, but also the social opinion, the public have traditional thought about young people must to do business or factory work. Government and Society should be release more good intention to support the growth of Creative Cultural Industries, it will be possible to stand on the International platform.

Being A Public Relation Practitioner

What is the most important function being a PR practitioner? My earliest inspiration of study PR came from a film called “The Kid”, in which the main character is Russ, who is a consultant of personal image setting. He transforms customer’s image into reliability and popular in society through creates their own personal styles. Although we are not popular people who need to care of our public image, we can try to convey a positive personal image of ourselves by understanding our own advantages and disadvantages, then trying to improve on them. PR extends that research from one person to a corporation.

How could an organisation set up its own image which fits people’s expectation? In my opinion, PR is the specialist in this area and maintaining the balance in our society. We need expert producing the accurate information honestly, not only shareholders have the right to know the truth but also other general public and stakeholders. However if PR does not take seriously attitude on the trust as professionalism and help organisation or corporation to cover the reality, it will be an ethical issue that lying is related to destroying the fact and against professional ethics. The effective way to get legitimacy is that make self codes of professional conduct and develop organisation’s ethical framework as professionalism. On the other hand, another significant issue is how to manipulate appropriately media in order to build good relationship with public and social community, also encouraging perception with trustworthy.

First meeting for my group report

Today is first meeting for our group in library. Actually also is my first time to do group project with classmates whom are from other countries. When I saw the assignment on module handbook, I was worried about maybe nobody wants to make a group with me - an international student. Fortunately, our tutor considerately divided us into several group via random access eliminated my agitation. Therefore I had my own group with Alice, Charlotte and Rajan.

Alice was proactive being our group leader and sending e-mail let us know what the meeting time and place are. Before I join the meeting today, I read the brief of assignment for several times and tried to understand it. In this meeting, Alice, Charlotte and I had brainstorming on campaign. Flyer, promotion brochure, radio programme...etc., so many ways we want to take. And I had an idea of exhibition, we can gather some retailers to do an exhibition in order to promote the awareness of digital TV. In my opinion, to integrate all useful resource that is one important mission for PR.