Wednesday, 2 December 2009

Being A Public Relation Practitioner

What is the most important function being a PR practitioner? My earliest inspiration of study PR came from a film called “The Kid”, in which the main character is Russ, who is a consultant of personal image setting. He transforms customer’s image into reliability and popular in society through creates their own personal styles. Although we are not popular people who need to care of our public image, we can try to convey a positive personal image of ourselves by understanding our own advantages and disadvantages, then trying to improve on them. PR extends that research from one person to a corporation.

How could an organisation set up its own image which fits people’s expectation? In my opinion, PR is the specialist in this area and maintaining the balance in our society. We need expert producing the accurate information honestly, not only shareholders have the right to know the truth but also other general public and stakeholders. However if PR does not take seriously attitude on the trust as professionalism and help organisation or corporation to cover the reality, it will be an ethical issue that lying is related to destroying the fact and against professional ethics. The effective way to get legitimacy is that make self codes of professional conduct and develop organisation’s ethical framework as professionalism. On the other hand, another significant issue is how to manipulate appropriately media in order to build good relationship with public and social community, also encouraging perception with trustworthy.

Tuesday, 3 November 2009

First meeting for my group report

Today is first meeting for our group in library. Actually also is my first time to do group project with classmates whom are from other countries. When I saw the assignment on module handbook, I was worried about maybe nobody wants to make a group with me - an international student. Fortunately, our tutor considerately divided us into several group via random access eliminated my agitation. Therefore I had my own group with Alice, Charlotte and Rajan.

Alice was proactive being our group leader and sending e-mail let us know what the meeting time and place are. Before I join the meeting today, I read the brief of assignment for several times and tried to understand it. In this meeting, Alice, Charlotte and I had brainstorming on campaign. Flyer, promotion brochure, radio programme...etc., so many ways we want to take. And I had an idea of exhibition, we can gather some retailers to do an exhibition in order to promote the awareness of digital TV. In my opinion, to integrate all useful resource that is one important mission for PR.

Wednesday, 21 October 2009

Getting started for my PR study

This is my first try to study Public Relations in UK. I took a long trip over 18 hours from Taiwan and came to here for my MA. It is really a big challenge for me because English is my first language. This week is third week that I started learning relative knowledge about PR, however I always felt frustrated on each class.

In my class have 14 students, some of them are same with me from other countries, and the other is native. They are always speaking very fast, I am so envy because I want to have the same ability to have a nice talking with them in future.