The death of publishing industry

Today have a group of college students coming to visit our company. In the dialogue between students and staff, they were discussing about the Internet development would be decline publishing industries. The staff answered even the read habit has been changed by technology and the Internet, but they cannot completely instead of paper. If publisher want to survive, they should have several format to present their books or magazines in order to touch different group of consumer. For instance, the membership of Business Weekly has two choices to decide, read magazine on Web or on real hardcopy. Also they have more opportunities to get in another group of audience.